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History

In April 2017, My Guide was unveiled as the new brand name for the award winning global online guide network started in 2007 and known previously as My Destination.

The new My Guide brand name and logo not only reflects our strategy to offer the most insightful online guides driven by local experts ‘in the know’ it is also supporting the planned introduction of new functionality to enable users to personalise their research and create their own guides when visiting our websites which can be shared with friends and family. "Our goal with this individual and personalised My Guide functionality is to be the ‘Spotify for Travel’" says Mark Wallis, Owner and CEO of the My Guide Network.

We believe that My Guide's new brand identity—specifically its fresh colour palette, sense of purpose, modern open type face and creative bridge to our old logo —gives us a forward-looking, energised identity that reflects and projects a modern, dynamic and truly global association.

Successful technology companies evolve over time; our platform has most certainly advanced dramatically since the company’s birth and it’s very first “bedroom built” Marbella website and the new My Guide brand name doesn’t just describe exactly who we are in a much more succinct way it also signifies the exciting and engaging approach we are taking for the company moving forward.

Our goal with this individual and personalised My Guide functionality is to be the ‘Spotify for Travel’

Owner & CEO Mark Wallis
Mark Wallis Owner and CEO of the My Guide Network

My Guide Brand

My Guide Reykjavik is part of the My Guide Network. The My Guide brand strives to be consistent across the entire network as well as social media, to represent the same values and high quality brand on every single page or reference to any part of the My Guide Network. Please follow the brand guidelines below.

My Guide Reykjavik

Official Name: "My Guide Reykjavik"
Full URL: https://www.myguidereykjavik.com
"Part of the My Guide Network"

Our Logo

We love our logo, treat it right, and it will love you too. Read on to learn the ins and outs of using the My Guide logo.

For any destination related content/publications, use the customized logo (see below), for any commercial promotion of the My Guide Network, please contact us for material.

My Guide(lines):

  • Do use only approved logo assets from this page (or request any you need via support@myguide-network.com)
  • Don't add your own effects
  • Don't modify the logo
  • Don't change the colours
  • Don't change the radius/aspect ratio

Our Logo Animation

Please use the animated version of our logo for any video promotional material. High resolution versions are available on request.

Our Brand Font

Lato is the primary font family designed in the Summer of 2010 by Warsaw based designer Łukasz Dziedzic (“Lato” means “Summer” in Polish). It should be used whenever possible to communicate key brand messages in headlines and display copy. It’s available in multiple weights, but please narrow your use to non italics, 14px, 300 (light), 400 (normal), 900 (bold) in most instances.

Download Font: Lato Website

Never Eat Cake, Eat Salmon Sandwiches And Remain Young - Light (300) Never Eat Cake, Eat Salmon Sandwiches And Remain Young - Normal (400) Never Eat Cake, Eat Salmon Sandwiches And Remain Young - Bold (900)

Our Brand Colors

The My Guide palette consists of three main colors: My Guide pink, dark gray, and blue on a white background. My Guide Pink is the core of our brand identity and should appear whenever possible for members to immediately identify our brand.

  • Brand Heading Color: Hex (#e91d62) RGB(233,29,98) CMYK (2,98,43,0)
  • Brand Text Color: Hex (#363c48) RGB(54,60,72) CMYK (77,67,51,44)
  • Brand Link Color: Hex (#2196f3) RGB(33,150,243)
  • Brand Background Color: Hex (#ffffff) RGB(255,255,255)

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Featured Lists

Top 5 Restaurants in Reykjavik

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Top 5 Restaurants in Reykjavik
Top 5 Restaurants in Reykjavik

This list has been created by our Reykjavik Local Expert.

By: Local Expert · 5 items

Fish Company - Fiskfélagið

Top 5 Restaurants in Reykjavik
Reykjavik is home to many of the finest seafood restaurants in the world, one of which is Fiskfélagið, The Fish Company. Its main characteristics are quality, fun and f...

Kol Restaurant

Top 5 Restaurants in Reykjavik
Kol describes itself as a "casual fine dining restaurant with a big bar." The name of the restaurant comes from the unique charcoal oven which lends a very special, rusti...

Dill Restaurant

Top 5 Restaurants in Reykjavik
On an island right by the Arctic Circle, where most vegetables grow only for a few short months in the summer, creating a menu from locally sourced ingredients all year r...

Grillmarket - Grillmarkaðurinn

Top 5 Restaurants in Reykjavik
Grillmarket is a top quality grill restaurant located in central Reykjavik that focuses on haute cuisine, creative culinary and Icelandic ingredients. Icelandic tradition...

Laekjarbrekka / Lækjarbrekka

Top 5 Restaurants in Reykjavik
Laekjarbrekka is a renowned Icelandic restaurant located in central Reykjavik, in one of the city's oldest buildings, built in 1834. Laekjarbrekka is a sophisticated and ...

Most Popular Waterfalls in Iceland

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Most Popular Waterfalls in Iceland
Most Popular Waterfalls in Iceland

This list has been created by our Reykjavik Local Expert.

By: Local Expert · 5 items

Goðafoss

Most Popular Waterfalls in Iceland
The Goðafoss waterfall (In Icelandic, the waterfall of the gods), is one of the most impressive and larger waterfalls in Iceland. Located in the Mývatn district of Nort...

Gullfoss

Most Popular Waterfalls in Iceland
Gullfoss is a beautiful and extremely popular waterfall in south-west Iceland which on sunny days can look golden in colour..........

Seljalandsfoss

Most Popular Waterfalls in Iceland
This towering beauty boast a thin, but powerful water stream and is one of the most wonderful and attractive waterfalls in all of Iceland..........

Dettifoss

Most Popular Waterfalls in Iceland
Dettifoss waterfall is the most powerful waterfall in Europe, with the greatest volume with 500 cubic metres of water plummeting over the edge of the waterfall every seco...

Skógafoss

Most Popular Waterfalls in Iceland
Discover Skógafoss, an enormous waterfall in Southern Iceland. Here you can walk along the top of the waterfall and then continue to the rest of the area where even more...

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