Dúfnahólar 10 is about as local an Icelandic place as you can find - even the name is a kind of 'inside joke' for Icelanders. Dúfnahólar 10 sounds like it should be an address in a suburb of Reykjavík, but actually it's the name of this club downtown, far from the street of Dúfnahólar.

The name is a reference to the classic Icelandic 90's movie 'Sódóma Reykjavík' (Sodom, Reykjavík) where the protagonist accidentally invites everyone at the club Sódóma to a wild afterparty at his house, at the address Dúfnahólar 10, which in reality doesn't exist.

The club is decorated after the apartment in the movie, including the bedroom-room, kitchen and living room complete with a bathtub-fishtank which played a memorable part in the movie. The club is popular with the younger crowd and is a great place for dancing to the latest tunes.