With its wide open spaces and beautiful treasures displayed in glass casting, Gullkúnst Helgu feels more like a gallery than a jewelry shop. Located on central Laugavegur, Reykjavík´s busiest shopping street, this family owned shop is not to be missed.

Raw and rough, but at the same time elegant and intricate, these handmada pieces are guaranteed to make a statement. Uncut and polished diamonds, Icelandic stones like jasper and basalt, in addition to lava brought in directly from nature, are mixed with textured silver and gold, always creating a striking contrast- a unique work of art.

According to goldsmith and owner Helga Jónsdóttir , nine out of ten pieces are made on the premises. This allows for personal service to the customer, who often is invited to the workshop in the back to observe the goldsmiths at work

Gullkúnst Helgu was granted Njarðarskjöldurinn ,,Shop of the year' 2010, an encouragement award granted by the city of Reykjavík, Our City Center, Global Blue, Iceland Refund, The Association of Merchants and the Federation of Icelandic Trade.