Icelandic clothing company Farmers Market has lately been raising a few eyebrows in the international design world for their high-quality knitwear designs and concept. The 2009 collection focuses on utilising one of the most organic materials available - the unique Icelandic wool, and other raw natural material in a timeless collection of multifunctional clothing and accessories, equally suited for outdoors activities and city life.

Established in 2005 by an Icelandic couple - a designer and a musician, Farmers Market draws its design inspiration from the Icelandic heritage where, for centuries, man and animals have cohabited in harmony challenged by harsh nature. The style has been described as revitalised Icelandic traditional design, combining Nordic design elements with chic modernity in lightweight apparel.