ELM - Reykjavik
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Directions to ELM
With material sourced from all over the world, ELM designs are inspired by Iceland’s unique landscape, art and culture
ELM designs were originally formed ten years ago around knitwear but quickly grew beyond the pure knitwear and are today sold in over 100 locations worldwide.
ELM is fronted by three women, Erna, Lísa and Matthildur and the name comes from their initials. Each of them brings a different design element in to the equation but all have the same philosophy – to design for women you need to understand women. ELM is designed by women for women.
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